Pricing Programs & Rates

What are pricing programs?

ShareBuilder's pricing programs are designed to give you greater investing flexibility. Each pricing program combines a price point with access to online tools to create a plan that fits your financial goals. There are three pricing programs to choose from, each offering different features to help you meet your investing goals: Basic, Standard, and Advantage. You can compare the features of these programs on our Pricing & Rates page.

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What is the Basic Pricing Program?

The Basic Pricing Program is our entry-level pricing program, designed for beginners and infrequent investors. This program has no monthly subscription, $4 investments through your Automatic Investment Plan and access to real-time trades for $9.95. For more information about the Basic Pricing Program and to help you choose the pricing program that's right for you, please review our pricing and rates.

Note: Automatic investments are recurring or one-time purchases of stock. For complete information see the full listing of pricing and rates. All sales of stock are made real-time and are subject to real-time commissions. Also, all changes to an account's pricing program settings must be completed online by the account owner.

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What is the Standard Pricing Program?

The Standard Pricing Program is our most popular program. When you subscribe to Standard, you get 6 automatic investment credits per month, discounts on additional automatic investments, and access to tools to help you track your portfolio, all for a monthly subscription of just $12. For more information about the Standard Pricing Program and to help you choose the pricing program that's right for you, please review our pricing and rates.

Note: Automatic investments are recurring or one-time purchases of stock. For complete information, view our pricing and rates. All sales of stock are made real-time and are subject to real-time trade commissions. Also, all changes to an account's pricing program settings must be completed online by the account owner.

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What is the Advantage Pricing Program?

The Advantage Pricing Program is our premium program. Advantage subscribers enjoy 20 automatic investment credits per month and access to tools that allow you to monitor the performance of your portfolio, all for a monthly subscription of $20. For more information about the Advantage Pricing Program and to help you choose the pricing program that's right for you, please review our pricing and rates.

Note: Automatic investments are recurring or one-time purchases of stock. For complete information, view our pricing and rates. All sales of stock are made real-time and are subject to real-time trade commissions. Also, all changes to an account's pricing program settings must be completed online by the account owner.

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When can I start or change my pricing program?

When you select a pricing program, you can choose to either "Begin this month" or "Begin next month." If you choose to begin this month, you will have immediate access to your new benefits and you will pay your first monthly subscription on the following business day. If you choose to begin next month, your benefits will first be available at the start of the next month. Monthly subscriptions are collected on the first day of each month.

Once payment of the pricing program's monthly subscription has been initiated - either by reaching the beginning of the month or by enrolling - it cannot be stopped or reversed for that month. Any changes you make will apply to future months.

Note: All changes to the pricing program must be completed online by the account owner.

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How do I pay for my pricing program?

When you select a pricing program that requires a monthly subscription, you will be given two options for paying it. You can either pay this monthly subscription from your checking or savings account or with a credit card.

Note: You can only have one checking or savings account on file with ShareBuilder. You can change this account at any time, but please be aware that all future requests will be made from the account that is on file at the time the request is sent to your checking or savings account.

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When am I billed for my pricing program?

The monthly subscription for the pricing program is billed on the first day of each month. In addition, if you are starting a new pricing program, you have the option of beginning immediately, in which case you will be billed for your first month on the following business day.

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How do I cancel my pricing program?

If you are currently using a pricing program that has a monthly subscription and wish to cancel this selection, you can downgrade to the Basic Pricing Program. This program has no monthly subscription associated with it.

You can downgrade your account to the Basic Pricing Program at any time by following the instructions below:
  1. Navigate to Accounts > Overview > Pricing Program (log in required)
  2. Click the Change Program link.
  3. Select Basic from the list of available pricing programs and click Next.
  4. Affirm that you want to downgrade and click the Next button to save this change.

Note: When you downgrade your pricing program, you will receive your current pricing program's benefits for the remainder of month you have already paid for and will be billed at the lower rate (or not at all, if you're changing to Basic) for the following month.

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How do I change my pricing program?

You can change your account's pricing program at any time by following the instructions below:

  1. Navigate to Accounts > Overview > Pricing Program (log in required)
  2. Click the Change Program link.
  3. Select from the pricing programs currently available to you and click Next. The next page shown will depend on the option selected.
  4. If you selected the Basic pricing program, affirm that you want to downgrade and click the Next button to save this change.
  5. If you selected a pricing program with a monthly subscription, select the start date and payment method, then authorize the change by entering the last 4 digits of your Social Security number. Click Next to proceed.
  6. Verify your selections and click the Start button.

Note: If you are downgrading your pricing program, you will receive your current pricing program's benefits for the remainder of month you have already paid for and will be billed at the lower rate (or not at all, if you're changing to Basic) for the following month.

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What does it cost to do an account transfer?

The table below explains the costs for account transfers:

Transfer Charges

Transfer Type Cost Link to Instructions
Transfer between ShareBuilder accounts No charge Instructions
Full transfers from ShareBuilder to another brokerage $75 Instructions
Partial transfers from ShareBuilder to another brokerage $15 per security ($75 maximum) Instructions

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Securities products are: Not FDIC insured • Not Bank guaranteed • May lose value