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Why Choose ShareBuilder?

Because you want to invest your money, not your life. ShareBuilder, from ING DIRECT Investing, is made to make investing less complicated, while giving you what you really need. Now that’s the way to invest.

Powerful, easy-to-use site

Ready to trade? You’re in and out in a flash. Not sure what to invest in? Try a model portfolio or clever screening tool. Everything just works better here, because there’s no clutter.

Invest the way you want

Trade now or invest automatically. Trade on the go with our nifty mobile app. Stocks, ETFs, mutual funds, and options—all at a cost that won’t break the bank.

Great ideas, robust research

Dive into our intuitive and powerful tools to discover the right investments for your goals. Versatile screeners. Big charts. Customizable research. You just might enjoy yourself.

We're for everybody

Everybody, that is, who wants to invest and get on with life. No pitfalls: no account minimum, no investment minimum, no inactivity fees.

Explore ShareBuilder step by step—start with Trading & Pricing.

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While each customer story is a true experience of an actual ShareBuilder customer, ShareBuilder does not represent or imply that every consumer has had or will have a similar experience. Results can and do vary. Sharing these stories should not be considered investment or tax advice, or a guarantee of future performance or success.

ShareBuilder is a service of ING DIRECT Investing, Inc. Securities products are offered by ING DIRECT Investing, Inc., a registered broker-dealer and Member FINRA/SIPC. ING DIRECT Investing, Inc., is a subsidiary of ING Bank, fsb. Brokerage Financial Statement

ING Bank, fsb, and its subsidiaries, including ShareBuilder Corporation, have been acquired by Capital One Financial Corporation and are no longer affiliated with ING Groep N.V. ("ING"). The trademarks ING, ING DIRECT, ING Lion, and the ING Lion logo, alone or as a part of any trademark, logo, work, or domain name, are trademarks of ING and are used by permission.

Securities products are: Not FDIC insured · Not bank guaranteed · May lose value

SIPC